Mason Potter

Past role: enterprise applicant tracking software focused on complex hiring workflows and high-throughput document systems.

• Co-developed web applications supporting weekly throughput on the order of 1.6M documents.
• Optimized and expanded Selenium regression suites, reducing total testing time from hours to minutes.
• Delivered full-stack improvements across PHP, React, and related application layers for ATS workflows.

Independent consulting and end-to-end web work for businesses. Client work is paused and not accepting new clients while I focus on independent projects.

• Owned delivery from discovery to deployment: UI, content, integrations, hosting, and support.
• Built practical systems for marketing, operations, and day-to-day business workflows.

Modernized a healthcare web presence and supported the technology operations behind a growing medical practice.

• Rebuilt and modernized a 100-page medical practice website using Wix.
• Implemented advanced booking functionality plus Google Ads and Google Analytics integrations.
• Supported SEO/SEM campaigns that drove thousands of monthly visits and meaningful incremental revenue.
• Maintained office information systems for 20 employees, including email, payroll, and EHR tooling.

Blended web maintenance, digital marketing, financial research, and systems modernization in a financial services setting.

• Updated and maintained the firm's website using HTML, JavaScript, CSS, and the Wix platform.
• Created and distributed marketing materials through social media, newsletters, and digital ad campaigns.
• Maintained data systems, migrated CRMs, and modernized passwordless authentication.
• Researched and presented funds, ETFs, and assets using Morningstar, WealthScape, and Orion platforms.

Focused stretch for portfolio work, structured learning, and selective conversations—not concurrent full-time employment.

• Exploring document parsing and data pipelines as an engineering exercise (FinSignal Engine—personal).
• Shipping and refining this portfolio as a living codebase (React, TypeScript, Vitest, Vercel).